The retail industry is constantly evolving, but consumers are still always looking for ways to save. That hasn’t changed, making coupons as relevant as they’ve ever been. With that said, the ways in which coupons reach and attract customers – and the ways in which customers react to them – has changed quite dramatically.
Consumers are no longer scouring the Sunday paper for the best deals, requiring brands to find innovative ways to get deals in front of their audiences to build loyalty and drive sales. One of the most effective ways to do this is through instant redeemable coupons (IRCs).
What is an IRC?
Instant redeemable coupons are promotions attached directly to your product packaging, typically by way of an adhesive backing – although other methods are not uncommon. IRCs put your product promotions directly in the hands of your customers at the point of sale, reducing friction in the purchasing process and inspiring increased sales.
There are a number of key points to know about IRCs to implement them within your sales strategy.
IRCs are space savers
One of the greatest advantages of IRCs is that they require no additional shelf space or in-depth advertising strategy. The promotion is stuck directly on the packaging, saving space, time, and money while driving profit within your customer base. It’s also more cost-effective than putting coupons or promo codes online, in the paper, or in the mail.
Keep the design you love
Once you land on a product label design you truly like, the last thing you want to do is change it – or have two separate designs for promos and non-promos. IRCs require no changes to your packaging design, simply sticking on top of your existing package.
Customization options
There are a number of customization options a label printing partner will be able to provide to most effectively implement IRCs within your packaging strategy.
IRCs can be designed to effectively complement your packaging to maintain your brand aesthetic. Promotions can also be inserted within your package, come in the form of an extended-content booklet, or tear off for added versatility.
You can even implement QR codes or Lofton’s innovative GPAS technology for added authenticity and product data capability.
Uses of IRCs
IRCs present a number of sales opportunities for your brand, including:
- Driving impulse purchases at the point of sale
- Encouraging increased purchases such as buy-one-get-one-free
- Promoting new products
- Offering rebates
- Displaying recipes
- And more
Promote your brand with Lofton Label & Packaging
Lofton Label & Packaging is your full-service partner for every phase of the label creation process. We offer industry-leading IRC solutions to help you effectively promote your products until they’re flying off the shelves. Our team of experts will work closely with you to determine the best overall strategy to ensure your products exceed their potential. Contact us today to make your label and packaging visions a reality.
