For many brands, it can be difficult to fit everything you need to on your packaging. From design and branding components to regulatory and instructional information, there’s a lot to consider as you prepare your products to be shipped out to the masses.
This is where the aesthetic and functional advantages of extended content labels (ECLs) truly make a difference. Here are the key benefits of ECLs that will help you concisely craft your product packaging in a way that both looks and functions exactly as you need it to.
Additional space
ECLs are labels made up of multiple panels attached directly to the package that either unfold or unroll to reveal necessary information, such as regulatory requirements, multi-lingual text, promotions, cautionary messages, and much more. Products in many industries require certain information to be present for compliance reasons, and ECLs help serve this purpose without needing to include several separate pieces of material along with the package.
Apart from their compliance-related benefits, ECLs can also be used to drive home any additional points you see the need to in regard to your brand or the product marketing itself.
Customization
With a quality labeling partner, all aspects of your ECLs will be customizable to fit your unique needs. Everything from the number and orientation of the panels to the design and coloration of the labels is capable of being tailored to your product.
Perhaps you need a single panel that simply peels open to reveal dosage information for a pharmaceutical product. Maybe you want to include an instant redeemable coupon (IRC) directly on your package to drive sales of a new product. Whatever the objective, ECLs are the most effective way to get it done.
Lofton offers complete customization of every facet of your ECLs, and will work one-on-one with you to ensure a smooth and successful process.
Durability
ECLs also have a resealable function that allows them to re-adhere to the packaging as many times as you need for long-term performance. Lofton combines a pressure-sensitive label with an offset printed onsert for maximum durability to ensure your ECLs unfold and reseal as effectively the first time as they do the 100th.
Reduced footprint
ECLs also feature a key environmental benefit in that they drastically reduce the amount of packaging material needed to adequately sell your products. Many products that don’t use ECLs will ship with several separate informational booklets that people almost always instantly throw away.
Think about how many electronic products you’ve unboxed only to immediately dispose of everything but the product itself. With ECLs, all the necessary information is on the package and ready for use without serving as unneeded trash.
The Lofton Advantage
Lofton Label & Packaging is one of just a few partners in the nation capable of both designing and printing our own ECLs for use with your products. Contact us for hands-on support in implementing cost-effective labeling strategies to give your brand an impactful and lasting boost.
